- 2500 new pages in the index
- Blog strategy gains inbound links
- Blogging a huge success
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Web Development Email Marketing Web Marketing
Case Study: Carter Center
Interactive Marketing: Reaching Customers in an On-Demand World
University of Wisconsin Executive Education - Integrated Customer Communications — Madison, WI
Technology continues to revolutionize the sales and marketing efforts of firms worldwide. Businesses must either adapt or put themselves at risk. Companies and customers communicate and interact with each other in substantially different ways than 10 or even 5 years ago. Direct and interactive marketing are converging, financial metrics are increasingly mainstream, and customers expect channel “silos” to be broken down. Learn how to benefit from the new tools and thinking in managing customer relations to increase sales, improve strategies, and reach online and offline markets.
Search engine marketing
- Make your site “search engine friendly”
- Explore “Pay-per-click” search advertising
- Analyze benchmarking, competitive intelligence and ROI
- Identify trends in contextual, behavioral and local advertising
Create a buzz - viral marketing
- Explore blogs, RSS feeds, forums, wikis and more
- Harness “word of mouse” to enhance your brand
- Discover the “sneezers” who will spread your viral message
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Tools For Less
Tools For Less, as the name implies, sells power tools and equipment at discount prices through their online catalog. The ecommerce site developed by Netconcepts is full-featured, with extensive functionality in the back-end administrative interface, and with a clean intuitive user experience for customers.
Among the additional out-of-the-ordinary features offered to customers is a Wish List capability which is integrated throughout the site and is as simple to use as the shopping cart itself.
The site is built search engine friendly, of course, with static looking URLs, unique keyword rich title tags, and more.
[ database | client admin cms | SEO ]
Visit The Site: Tools For Less
Website builders now better by design
Web design is more than just the design of a site. President of Netconcepts, Stephan Spencer told the New Zealand Herald that sites need to be designed with SEO in mind and where keywords, category listing, search engine optimization and navigation are essential ingredients, along with site support and monitoring services.
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Emerging Technologies: How Direct Marketers Can Capitalize on Innovations
DMA Annual Conference — Atlanta, GA
Is something missing in your marketing mix? New channels are opening doors to the increasingly, tech-savvy consumer. RSS feeds and alerts, blogging, mobile communications and “mapping and monitoring” online conversations are among the newest marketing tools available.
- Understanding these new channels
- Leveraging them for customer retention and acquisition
- Building rapport with bloggers, and promote your products and company in the blogosphere
- Personalizing the content in the RSS Feed to each subscriber
- Tracking readership and response
- Advertising on blogs and within RSS feeds
- Podcasting (think: on-demand Internet pirate radio)
- Distribution channels (RSS search engines, directories, Web-based aggregators, RSS news reader software)
- Not just for bloggers and news sites — e-tailers embrace RSS as a channel
Moderators:
Stephan Spencer, Founder & President, Netconcepts
Marc Tramonte, Director of Integrated Marketing, Microsoft Corporation
Panelists:
Royal Farros, Chairman and CEO, MessageCast
Gard Gibson, Account Group Director,VML Inc.
Mark Goldstein, CEO, Loyalty Lab Inc.
Mark Grindeland, Co-founder, m-Qube
Dana Vandenheuvel, Director of Business Development, Pheedo
Debbie Weil, President, WordBiz
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Searching for Customers Searching for You
Ann Meyer, author for Multichannel Merchant, discusses the power of natural search over paid search listings. This article goes on to mention the importance of proper keyword usage and the need for scaleable optimization techniques.
Included in this article are quotes from Netconcepts’ VP of Client Services, Jody Hartwig. Jody shares her views on natural search and the best practices needed to succeed in today’s market.
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Alternative Marketing Case Study: What Happened When Etailers Dove into Blogs, Podcasting and RSS
Shop.org Annual Summit — Las Vegas, NV
See the results of actual trials and implementations of alternative marketing techniques used to drive online sales. Learn how online retailers eHobbies.com, Ice.com, and Steve Spangler Science have utilized alternative marketing tactics such as blogs and RSS feeds to expand their marketing reach and build customer loyalty. Panelists will share tips on executing a successful campaign, implementation costs, and how to measure the impact of these new marketing tactics. A must-attend session for retailers looking for alternatives to increasingly expensive online marketing tactics such as SEM. Retailers looking for alternatives to increasingly expensive online marketing tactics such as SEM must attend this session.
Moderator:
Stephan Spencer, President, Netconcepts
Speakers:
Pinny Gniwisch, EVP Marketing, Ice.com
Seth Greenberg, CEO, eHobbies
Steve Spangler, SteveSpanglerScience.com
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Thought Leaders Commune on Email Marketing - Part 2
Spam filters tend to be the bane of the email marketer’s existence. Getting past them is a serious challenge, and it is becoming increasingly harder. How can an email marketer consistently bypass those spam filters?
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« Read the whole series: 1,2 »
Thought Leaders Commune on Email Marketing - Part 1
Left to its own devices, email marketing is unlikely to survive. However, if email marketers take responsibility for developing great strategy and execution, we are likely to bring on its evolution.
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« Read the whole series: 1,2 »
Email Marketing Teleconference
In this teleseminar, Netconcepts’ founder Stephan Spencer moderates a panel of email marketing experts, including Chris Baggot, Rok Hrastnik, Eric Kirby, Jim Sterne, and Shar VanBoskirk. The output of which is an insight into email marketing’s true power and potential. Produced by MarketingProfs.com.
Read the Executive Summary: part 1 and part 2
Download the Transcript: PDF (300 K)
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